Today’s topic is going to be a bit technical. Although it centres on three common grammatical elements, it involves some technicalities, the type we usually want to as much as possible play down in ...

What is a palindrome, anyway? The word “palindrome” might look a little intimidating, but all it means is a word, verse, sentence, or number that’s the same forward and backward––and trust us, after ...

This month, we’re going to explore the subtle differences between broad and phrase match negative. A really good question came through for Ask The PPC and while we’ve covered negative match types ...

What compels a person to engage with a call-to-action (CTA)? Is it the color of the button, the language used, or the context around it? Undoubtedly, all of these factors play a role, but unusual CTAs ...