The average cost to register a preschooler for a single season of sports is around $80. For many families already facing financial hardships, that's a barrier to something every child deserves: the ...

Take Back Sports is a youth initiative led by ESPN designed to get and keep kids playing sports. With only 38% of kids playing sports on a regular basis, we believe it's time for parents, coaches and ...

Disney has initiated a multiplatform global campaign across original content, consumer products, live events and more to promote the importance of play-based activities in preschoolers’ development.

LOS ANGELES -- Disney Jr. fans and their families are invited to enjoy "Disney Jr. Let's Play!", a vibrant three-day celebration packed with interactive activities, special live shows, and character ...

The Disney Jr. Let's Play! campaign will leverage ABC News, ESPN and characters from 'Bluey' and Marvel to encourage kids to play. By Alex Weprin Senior Editor The entertainment giant is launching a ...