Following is a transcript of the video. Narrator: This is powder coating, a process where colored powder is applied electrostatically onto alloyed wheels. It's far more resistant to weather damage and ...

Juan Klinehoffer, the “wheel man” at Bob Sumerel Tire in Zanesville, Ohio, air-sprays positively charged powder at the negatively charged wheel. There it clings until curing. Years of living in salt ...