At Enterasys Networks, a Siemens enterprise company that offers computer networking and wireless infrastructure and services, the use of predictive analytics has resulted in what Chief Customer and ...

Dive into the world of predictive analytics. Unlock insights, understand real world use cases and harness future trends in data science. Editor's Note: This article has been updated on February 2, ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Here’s a safe sporting bet: take any roomful of fans of, say, cricket or baseball, and you can guarantee that there will be at least one person there with an encyclopaedic knowledge of the sport’s ...

For a company to determine who its ideal customer is, how much he would spend, how to turn him from a lukewarm lead into a hot one, and what would keep him coming back might sound like it would ...