Movies like Barbie as the Princess and the Pauper and Barbie in the 12 Dancing Princesses became a favorite of many Barbie fans worldwide. Years after their release, there are a few ways to ...

You might’ve seen the Disney version of this story, but Barbie as Rapunzel is still an iconic animated movie. The story first comes about when Barbie and Kelly are ...

Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...

At the toy manufacturer Mattel Inc.,MAT1.34%increase; green up pointing triangle Disney DIS-1.64%decrease; red down pointing triangle ‘s princesses aren’t damsels in distress. They are saving the day.

“I really didn’t think this would happen. She’s not even in preschool yet,” Keithler, 31, sighs. She knew about the so-called princess phase that little girls go through, but, she says, “I assumed it ...

Good news for parents of little girls rushing to fulfill holiday wish lists this Thanksgiving weekend: there's a new queen of toys in town, and she isn't wearing pink. The new number one, icing out ...

According to a recent survey, 'Frozen' merchandise has surpassed Barbie dolls to become the most sought-after holiday toys for girls. Snow Glow Elsa, a Toy Industry Association finalist for best ...

Characters from Disney's blockbuster movie take the top spot in must-have toys this Christmas creating concern for Mattel. But don't cry too much for Barbie. She still represents the single biggest ...

Toys are getting more expensive, and inflation isn't the only thing to blame. WSJ’s Shelby Holliday looked into why a small Covid-19 outbreak in China has prompted toymakers big and small to raise ...