Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...

The key idea behind the probabilistic framework to machine learning is that learning can be thought of as inferring plausible models to explain observed data. A machine can use such models to make ...

What Is A Probabilistic Model? A probabilistic model is a statistical tool that accounts for randomness or uncertainty when predicting future events. Instead of giving a definitive answer, it ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

ThatWare LLP, a globally recognized AI-powered digital marketing and search intelligence company, continues to push the ...