Survey sampling and estimation methods form the cornerstone of modern statistical inference, underpinning research across the social, medical, and natural sciences. At their heart, these methods ...

UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

With the 2014 election in the rearview mirror, public opinion researchers are taking stock of what was learned from new methodologies employed during the election season. In July, The New York Times ...

The analysis in this report is based on a self-administered web survey conducted from Sept. 26 to Oct. 23, 2023, among a sample of 1,453 dyads, with each dyad (or pair) comprised of one U.S. teen ages ...

With a population of over 40 million users worldwide, a number doubling every year, the internet has become a medium with distinct business opportunities. To academic and commercial researchers, the ...