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The product catalog is the primary sales asset in the complex ecology of global B2B commerce. Unlike B2C transactions, which tend to be impulsive and aesthetics-oriented, business-to-business ...

Product costs comprise 60% to 80% of a typical manufacturer's total cost structure. And if that isn't daunting enough, the global economy continues to roil; raw material, labor and transportation ...

Business leaders face ever-increasing levels of complexity, driven by an explosion of product variations, customer requirements, global supply chains, changing regulations, new technology, matrixed ...

Our graduate degree consists of a core MBA suite of courses (28.5 credits) and product management specialization suite of courses (19.5 credits). The core MBA courses provide a strong foundation in ...