Strategy is one of the most commonly misunderstood words in business. It is often given grandiose definitions, but simply put, strategy is future competitive advantage. In other words, it's a plan to ...

Successful businesses do not assume that things will work themselves out over time. Instead, business owners and management work to develop a set of long-term goals for where they want their ...

The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

The product landscape is rapidly evolving with AI. Organisations are integrating AI for faster product iteration and stronger ...

Design a strategic product vision and roadmap that aligns with corporate goals and motivates organizational alignment Analyze product opportunities using frameworks and AI-supported insights to inform ...

Product differentiation is a marketing strategy that businesses use to distinguish a product from similar offerings on the market. The difference could be something concrete, like speed, power, ...

The Board of Trustees first adopted the University’s strategic framework in 2016 and has reaffirmed its commitment to the framework with updates in 2019 and 2023. The board’s most recent update to the ...