In today’s fiercely competitive marketplace, where consumers are bombarded with a sea of product options, the key to standing apart lies in building unwavering trust and credibility. Brands need to ...

When it comes to product testing for claims, shortcuts are common. Dr. Theresa M. Callaghan explains why this can do more ...

Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...

Quality-built home and industrial electronic devices have marks indicating that they have passed a variety of tests. The UL mark shown here indicates extensive evaluation and testing. (Image source: ...

Daniel Nathanson, Ph.D. from UCLA Anderson Graduate School of Business, mentions some of the common mistakes that entrepreneurs make when starting a business and emphasizes the importance of product ...

SAN FRANCISCO--(BUSINESS WIRE)--TactileAI, a data analytics platform disrupting the skincare industry with in-home consumer product testing, has announced its official launch. Beauty brands will be ...

No product will be successful if it doesn’t provide its users with a good experience. Entrepreneurs know this. But it can be challenging to know what users need and want in a product experience. My ...

Add Yahoo as a preferred source to see more of our stories on Google. If you’re a fan of New Balance and want to get a feel of the athletic brand’s products before they hit stores, there is a product ...

Testing products on animals became an industry standard in the cosmetic, chemical, and pharmaceutical industries nearly a century ago. Since that time, it has become clear that these tests cause ...

While you can be paid to test products at a physical location — providing feedback on products before they hit the shelves — there are also some opportunities you can complete from home. In some cases ...