There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term “programmatic” as the inevitable and enviable future of all media buying. AdExchanger does a nice job ...

In a move that will pull advertising and marketing into the manufacturing supply chain, Vector Media Group has built a programmatic system that links these processes to a retailer's or brand's ...

Search marketers — especially those focusing on local campaigns — increasingly talk about the success they see connecting television to search advertising. Here's another reason why the pair will work ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours to flourish about what this means for the future of search and advertisers’ ...

This year, Amazon’s advertising revenue is set to reach $3.19 billion in the United States. If your brand is already selling on the platform, are you utilizing both search and programmatic options to ...

The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google, as well as an increased demand for cross-screen ad campaigns are ...

El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...