In this exclusive piece for ExchangeWire, Wayne Blodwell (pictured), founder and CEO, TPA Digital, reflects on an article written for this very publication nearly a decade ago, which has always stuck ...

Just over one year ago, news broke that AOL, Microsoft, Yahoo and Yieldex had agreed to come together to adopt “programmatic direct” as their trading method of choice and worked to create a standard ...

New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across Western Europe and the U.S. The research -- ...

This IAB whitepaper sets out the changes taking place in programmatic trading, analysis and control of data, and its relationship to advertising. This IAB whitepaper sets out the changes taking place ...

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 ...

Well, that happened quickly. It seems like only yesterday people were trying to figure out what programmatic advertising meant, and now it's the norm. According to Ooyala's Global Video Index for Q3 ...

"Throughout the region we have had some phenomenal quarter-on-quarter growth," Matt Von der Muhll, managing director for SpotXchange Asia Pacific, told Campaign Asia-Pacific. "The reason for that is ...

DENVER, March 31, 2026 (GLOBE NEWSWIRE)-- Futurionex announced the upcoming launch of the MicAi-X programmatic trading management suite, marking a shift in automated trading capabilities from single ...

More than 80% of buy-side portfolio managers and analysts are now supported by their firm’s programmatic research infrastructure, as are about 40% of risk and compliance teams, according to the ...