In marketing, I suspect we pay too much attention to the destination, and not enough to the journey. We don’t take into account the cumulative effect of the dozens of subconscious cues we encounter on ...

One of the more common words you'll come across in the psychological literature is priming, which is defined as an instance where exposure to one stimulus influences the reaction to a subsequent one.

According to Glasgow and HSE/Northumbria researchers, repetition of non-verbs as well as verbs can boost the effect of syntactic priming, i.e. the likelihood of people reproducing the structure of the ...

Social priming is the field of research about how thinking about or interacting with something (like warm coffee, or old age) can affect later, vaguely related behaviour. (Rolf Zwaan has a useful ...