Editor’s Note: Welcome to Marketing Matters, our newest Security Business monthly column. Written by longtime security industry marketing expert David Morgan of SD Marketing, this column will shine a ...
Several years ago, I got a purple and white milk carton in the mail. Inside was Seth Godin’s great book, “Purple Cow.” The premise of the book (and the packaging, for that matter) is simple: Marketing ...
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways--run-of-the-mill TV commercials, ads in the Wall Street ...
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