We all know that the listing appointment is the Super Bowl for every agent. It’s where all your prospecting, marketing and preparation come together in a single conversation that determines whether ...

Proptech promised disruption but delivered prettier middlemen. The next revolution won't be digital; it'll be honest.

Artificial intelligence is no longer a futuristic add-on in real estate — it’s becoming core infrastructure. As the industry moves toward faster, more digital-first transactions, AI is playing a ...