PROVIDENCE, R.I. (WPRI) — No matter how many reflectors, lights or brightly-colored articles of clothing they’re donning, it’s often very hard to see bicyclists at night. However, a new type of spray ...
Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...
Among the most important items bicyclists rely on to stay safe when riding at night are lights for their bike and reflective material either worn atop clothing or attached to the limbs. But Swedish ...
Car giant Volvo is turning in a slightly different direction for its next project, it's called Life Paint. It's a highly reflective spray you can apply to your bicycle and your clothes. Drivers can't ...
I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...
The spot, which picked up a Cannes Lions Grand Prix in 2015, courted a complaint after a viewer spotted the ad on both YouTube and Volvo's own website last December. The video in question demonstrated ...
Volvo has designed a new ultra-reflective spray paint in a bid to make road cycling safer. The Swedish car manufacturer collaborated with Grey London and Albedo100 to create LifePaint, a washable ...
Posts from this topic will be added to your daily email digest and your homepage feed. It’s available in parts of the UK, for now It’s available in parts of the UK, for now Volvo is turning its ...
LONDON, March 28 (UPI) --Automotive giant Volvo has released a water-based spray paint that's invisible during the day and highly reflective at night. The spray paint, called Life Paint, is intended ...
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