Supply chain ROI shifting from price to prevention through data governance, automated supplier communication and predictive analytics in health systems.

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. With the broad range of AI projects and applications, realizing a ...

Standard CRM platforms allow marketers to segment companies based on industry, size, geo location, or job title etc. While important, this does not provide enough information to efficiently target the ...

Opinions expressed by Entrepreneur contributors are their own. When the great Gary Vaynerchuk famously asked a conservative CMO how she assessed the ROI of her mother, he wasn’t trying to be funny. He ...

In marketing analytics, return on investment (ROI) or return on ad spend (ROAS) have typically been positioned as the gold standard of measurement and are shown prominently in reporting dashboards and ...

Overview: AI turns customer data into clear insights, helping brands target the right audience with relevant messages and ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

NEW YORK--(BUSINESS WIRE)--VELOCITY – SOASTA, the leader in cloud and mobile testing and real user monitoring, today announced updates to its award-winning Real User Monitoring (RUM) solution, mPulse.

In this special guest feature, Brian Rowe, founder & CEO of Perceivant, explains how predictive analytics has evolved into a hot button topic among educators in order to better serve students by ...

We’ve entered a new era of predictive analytics. The rise of big data and artificial intelligence has paved the way to a significant quantity of data being available to companies, providing far deeper ...