Sixty-two percent of companies are currently using sales enablement tools and another 19 percent are actively considering it, according to 2022 data by Highspot. Top goals include improving sales rep ...

Sales enablement tools, programs and teams are invaluable for today’s B2B organization. They help sales teams drive growth and foster better client relationships — all essential for a company to meet ...

In the fast-paced world of the food industry, an increasing number of companies are constantly seeking innovative ways to enhance their marketing and sales strategies. With the advent of cutting-edge ...

In recent client research interviews, fueled largely by growing interest in released and planned innovations based in artificial intelligence, many sales organizations report plans to invest in ...

Revenue enablement has changed: Until now, the role has revolved primarily around pushing content and training onto your sales team, but the mainstream adoption of AI has turned that model upside down ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Sales enablement was once a set of email templates, call scripts and printed sales slicks.

As companies continue to aim for a competitive edge, the demand for sophisticated sales enablement and marketing intelligence solutions has surged. In particular, buyers are now looking for sales ...