Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...

She gets a funnel, he gets a funnel, you get a funnel! It may be no surprise that everybody is talking funnels these days. Sorry to burst your bubble, but the idea of a systemized process to get your ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Principal of Global Sales Mentor and VP of Pharmajet. Zach has sold in 135+ countries over 30 years, building 9 sales teams in the process. There is a story that CEOs like to tell each other about a ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

Sales isn’t just a job. It’s an occupation that, as pointed out by The Wall Street Journal, can be incredibly lucrative. Of course, the Journal followed up by saying that a lot of would-be salespeople ...

An effective B2B email marketing strategy has much less to do with email, per se, than you may think. The best programs nurture and engage leads while also acting as a critical step toward closing ...

Note: This is the third and final blog post about how social media relates to law firms. These ideas loosely stem from a May 1 st presentation I gave for the 3 rd annual Law Firm Marketing & Business ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...