Add Yahoo as a preferred source to see more of our stories on Google. FILE PHOTO: The Salesforce logo is pictured on a building in San Francisco, California, U.S. October 12, 2016. REUTERS/Lily Jamali ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Software marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing platform Datorama for a reported $800 million, but silence from the two companies, other than their ...

Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different sources, the companies said Monday. The deal is ...

About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. It's also introducing new developer tools and "activation ...

Salesforce.com, a cloud-based applications software company, is buying Datorama in an effort to boost its analytics capabilities and compete against rivals like Adobe Systems and Oracle. The companies ...

Customers demand a personal experience every time they engage with a brand, That’s why marketers are constantly working to improve the relevance and effectiveness of their campaigns. The challenge for ...