There was one single, quasi-religious mantra that guided Patrik Goethe and the rest of OpenAI’s user experience team as they worked through hundreds of interface iterations of the ChatGPT app for iOS: ...

What separates a good app from a great one? It’s not just functionality, it’s the way users feel when they interact with it. A clunky, inconsistent interface can frustrate users, no matter how ...

What if designing a full app UI was as simple as describing it in plain words? Imagine sketching a rough idea or typing a quick description, like “a sleek login screen with a username and password ...