Rapala VMC is one of the largest fishing tackle manufacturers in the world. The company eclipsed $300 million in sales in 2022 and has a staff of about 1,500 across locations in 40 countries. However, ...

Ron Weber, who introduced Rapala fishing lures to U.S., has died Ron Weber, who introduced Rapala fishing lures to America 50 years ago, has died at the age of 84. Weber died last week, according to ...

DULUTH, Minn. — Ron Weber, the Duluth native who made his fortune by introducing Finnish Rapala fishing lures to America, died Friday. He was 84. Weber grew up in Duluth, fishing the French and Lester ...

If any item holds special mysticism among fishing gear, it’s the lure. Some anglers spit on them for good luck; many have favorites (my dad and I still call one spinner, which will be kept secret to ...

SANTA MONICA, Calif., May 2, 2008 --Bait your hook this summer to catch "Rapala Fishing Frenzy," the newest edition of the popular angling game from Activision, Inc. (Nasdaq: ATVI). Developed by Fun ...

Activision has worked closely with developer Fun Labs and Rapala, the world's largest manufacturer of fishing lures and #1 fishing brand in the world, to create an angling title that appeals to ...

More than 80 years ago on the pristine waters of Lake Päijänne in Finland, a fisherman named Lauri watched from his boat as large predatory fish attacked schools of minnows. Time after time, he ...

SANTA MONICA, CA – SEPTEMBER 2, 2008 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Rapala Fishing Frenzy is now available in North America for PLAYSTATION®3 computer entertainment ...