Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less of a big deal?

A surge in ad revenue tied to the coming 2024 presidential election and to a summer filled with soccer broadcasts boosted results in Fox Corp’s first fiscal quarter. The owner of the Fox ...

Paddy Power, a sports betting company, had planned to feature Boris Johnson in one of its advertisements. John Keeble/Getty Images ...

A French ad for the upcoming World Cup starts out like any other highlight reel. But then you realize you've been tricked — in a good way.

Rapper Doechii is the star of Apple TV's MLS Season Pass Super Bowl ad campaign, titled 'Game On.' Watch the Major League Soccer commercial here.

Fox Sports thinks a massive soccer lineup that commences later this week will help Madison Avenue reach many of its goals. “We feel like it’s the must-see TV of the summer,” says Mike ...

Here's a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. The post Africa Creative makes soccer ad boards shoppable appeared first on MarTech.

In the off-season, the Gopher women's soccer team is still on, putting in the work on the pitch, and for the first time ever, on camera during the most-watched television event of the year.