Soft plastic lures are mainstays for catching bass 12 months out of the year, and the angler who doesn’t have a good selection of the best producers in proven colors—and an ample supply of the hot one ...

There's been a steep rise in popularity of the 6-inch-ish soft plastic swimbait over the last decade. Several companies have introduced pre-rigged baits in this size range with wire harnesses and ...

Soft plastic baits are the workhorse lure when it comes to catching largemouth bass. Find out why you should stock up on worms, craws, creature baits, swimbaits, stickbaits and toads in order to ...

Sometimes the best way to trick-out a bait is to fish it in an unusual way do something different with it. After all, the idea is to give the bass something they haven't seen before. Elite Series ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

The lake trout fishing was good on a recent trip in Ontario’s Quetico Provincial Park, just north of Minnesota’s Boundary Waters Canoe Area Wilderness. The four of us, trolling minnow-imitation ...

Here’s a breakdown of the best lures the top 10 anglers used to end up at the top of the leaderboard at the Lake Hartwell Bassmaster Elite event. Rookie Paul Marks used several different variations of ...

Anglers and environmentalists are increasingly concerned about soft plastic fishing lures. These baits are often lost while fishing and then lie in the water or silt, with the loss raising concerns ...