Some online critics said BMW's Spider-Man ad cheapens the luxury brand and raises fears of more in-car advertising.

With great power comes great responsibility, and BMW is using that power to beam "Spider-Man" ads into its cars. The German auto giant has been showing a banner ad for "Spider-Man: Brand New Day" in ...

Some BMW drivers were surprised to find Spider-Man appearing on their vehicle screens as part of a promotion for "Spider-Man: Brand New Day." Here's why it's happening and why some owners are ...

BMW owners have discovered that a Spider-Man: Brand New Day ad has been forcefully added to their car's infotainment system. Spider-Man: Brand New Day is the movie that none of us can escape. It's ...

BMW owners who paid anywhere from $50,000 to $160,000 for their vehicles started their cars last week and found something unexpected on the iDrive screen: a promotional banner for Spider-Man: Brand ...