Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

The EMRI is currently supporting research in four areas: 1) How measurement of retail spending and inflation can be redesigned to make use of item-level transactions data to value technologically ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Alongside unlocking new revenue streams, activating strategic partnerships, and deepening engagement at every stage of the customer journey, data collaboration also extends to enhancing marketers’ ...

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Norton, MA. Measurement Computing (MCC) today announced its acquisition of Data Translation (DT), a designer, manufacturer, and provider of data-acquisition solutions for the test-and-measurement ...

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

Nielsen’s DMA® data gives Magellan AI users a standardized way to measure the local impact of podcast advertising. NEW YORK – ...