That’s essentially the idea behind the storytelling trope known as “dark reflection,” a narrative device that goes beyond the ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Storytelling is now a top career skill. Students who learn to explain their work and impact early gain a major advantage in school, internships, and jobs.

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

Remember the last time you were stuck in a business presentation with endless bullets, heavy data, and text-filled slides? Last week? Yesterday? Right now? Business meetings are notoriously boring, ...

In a recent book published by International Society for Technology in Education, Digital Storytelling: Guide for Educators, author and education technology consultant Midge Frazel shines a light on ...

Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. Effective storytelling requires that you use ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...

Mike Joubert, founder of the Billybo group - not to be confused with Australian surf apparel brand Billabong - spoke on the first day of CEM Africa about the link between the core emotional connection ...