Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the ...

Recently, someone asked me, “What’s the next big thing for law firms?” Without hesitation, I said, “Strategic account teams—also known as key client teams.” Their response? “No way—that’s old news!” ...

AVI-SPL was honored by the Strategic Account Management Association (SAMA) with the award for 2022 Outstanding Mature Program of the Year and as the inaugural recipient of the Systemic Enablement of ...

PSNI's Strategic Account Management (SAM) Program builds trust, fosters collaboration and equips AV pros with tools to deliver meaningful partnerships. Photo by Alyssa Borelli. Three years ago, PSNI ...

PSNI Global Alliance has reinforced its mission for the highest worldwide standards with the introduction of its Strategic Account Specialist (SAS) Certification. The SAS certification is the third ...

The Pareto principle, better known as the 80/20 rule, is applied for numerous purposes in boardrooms all over—but the essence holds true for a majority of cases in the business world, especially when ...

Account managers these days are often juggling between different applications and digital tools. This leads to data and intelligence being stored in silos. When it comes to account planning, a lot of ...