Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

Senior executives are responsible for developing the overall goals and strategies for an organization. Some organizations use strategy maps to translate intangible goals -- such as operational ...

A company's human resources department adds value when it links its programs and actions to the company's strategic goals. During the planning process, HR departments create a strategy map, or diagram ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...

With more than 20 years’ experience working with and for companies in the consumer electronics industry, I have seen first-hand the challenges e-commerce presents when it comes to how and where ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...