A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Long-term strategic business planning is necessary for company growth and success, explains Entrepreneur magazine. Business plans provide companies with the tools to track growth, establish a budget ...

So you’ve come up with an idea for a business and made the courageous decision to strike out on your own. You’ll get to work on your terms, become your own boss, and hopefully turn a profit by doing ...

Faulty assumption #1: Strategic plans are static and preclude adaptive leadership. I have never met a nonprofit leader who, having developed a strategic plan, felt hampered in their ability to make ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing ...

Drexel is executing a strategic plan to effectively – and intentionally – address shifts in higher education and broader challenges facing society Six strategic imperatives are central to Drexel 2030 ...