Sony and TCL’s 51–49 home-entertainment JV reshapes premium TV economics, margins, and control — with big implications for ...
TCL to take a 51% majority stake in Sony's TV and home audio business. The 'Sony' and 'Bravia' brand names will continue on ...
With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.
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