RENO, Nev. (KOLO) - Tourism in the Tahoe Reno area generated more than $5.2 billion in revenue in 2024.

When the North Lake Tahoe Tourism Business Improvement District (TBID) was formed by the business community, it created, for the first time, a way for both day and overnight visitors to help ...

Recent conservation efforts have led to gains for the lake's water quality and clarity, including the recent acquisition of an old hotel property.

It’s easy to see why Lake Tahoe tops so many travel lists: straddling the border between California and Nevada, the glassy ...

Local residents and advocacy groups like Keep Tahoe Blue are raising awareness about the importance of preserving the area’s natural beauty for both locals and tourists. As the number of visitors ...

Located near Nevada in the Plumas national forests, this stunning lake in California should definitely be your next summer ...

Besides the slopes, resorts around California will offer tubing, ice skating, snowshoeing, cross-country skiing and more.

Ralph Waldo Emerson said, “The Earth laughs in flowers.” I tend to agree with the American philosopher and early ...

PLACER COUNTY – Placer County is making a major push to solidify its presence as a top travel destination. On Thursday, local leaders gathered for the county's first-ever Placer County Tourism Summit, ...

Mike Larragueta with Visit Reno Tahoe joined Marianna Daniele to talk about the study’s findings.

Nonprofit organization Clean Up The Lake has completed its Tahoe Deep Dive Pilot Project, an ambitious research and cleanup ...

Backcountry Skiing: For intermediate and advanced skiers, guided backcountry trips through companies like Alpenglow Expeditions offer a unique experience away from the crowds. Beginners can enjoy ...