It's not white, it's cloud. Pantone’s Color of the Year is chosen through months of global research and trend analysis, with experts studying shifts in culture, design, technology, and lifestyle to ...

Pantone has officially announced its color of the year for 2026 — and social media is… not having it. The color authority chose a crisp white hue called Cloud Dancer (Pantone 17-1230), describing it ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

Reporter Pantone has named its eagerly anticipated annual color of the year for 2026, choosing a “billowy, balanced white” named Cloud Dancer. The self-described “global color authority” claims that ...

Against that backdrop, Pantone’s choice of white felt [at first glance] almost anticlimactic. Another white? In a year shaped ...

Ahead of Pantone’s December 4 announcement of its 27th Color of the Year, explore the complete history of selections that have shaped design trends and reflected our collective mood. Pantone will ...

Pantone named a tranquil, airy hue as its 2026 Color of the Year, signaling a cultural shift toward calm, clarity and fresh starts. The shade is meant to serve as a "blank canvas," encouraging ...