Developed by AMV BBDO, the 'I Will Be Me' campaign re-imagines the Angels catwalk image, placing women aged over the age of forty in place of its models. To drive greater impact, the ads appeared as a ...

Created by AMV BBDO, #LastLonelyMenopause hopes to open up more honest conversations about the menopause and challenge ageism in advertising Now in its sixth year, Channel 4’s Diversity in Advertising ...

Channel 4 is to air Tena’s prize-winning campaign tonight (29 April), as the incontinence brand aims to “create a new narrative” for the menopause and tackle “female ageism”. Tena won Channel 4’s ...

Of this month’s radio ads, "Cat Choir" for Tena Men is by far the best… and made me chuckle the most. The whole Tena Men campaign is great, of course, and the film really floated my boat. But what I ...

Launching today – the start of prostate cancer awareness month – in partnership with the Prostate Cancer Foundation of Australia, the classic black-and-white style ads feature three real survivors of ...

A powerful TV ad about the menopause that won Channel 4’s prestigious £1 million Diversity in Advertising Award will launch on Channel 4 tonight (29.04.22) at 8.10pm. Creative agency AMV BBDO’s ...

Watch a witty campaign promoting an embarrassing product in our review of new advertising work Incontinence control. Surely there’s no fun to be had with this? Wrong. Tena For Men has a secret weapon ...