There's something undeniably nostalgic about ’90s beauty trends, and nothing embodies that era's effortless cool quite like ...

A beauty editor reviews POV Beauty’s viral lip kits, breaking down the gloss, liner, shade range, and TikTok controversy to ...

Move over “Kylie Jenner Challenge.” The internet has its next viral, fuller lips challenge — and it’s a sticky situation. The latest challenge involves young girls applying eyelash adhesive or nail ...

Drew Barrymore has a way of captivating audiences on screen, but it’s her effortlessly cool “mom beauty” that really has us paying attention. Last summer, the actress, entrepreneur and mom of two ...

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T he upside to a product going viral on TikTok? You quickly discover a hidden gem you might not have laid eyes upon before.

Over the years, we’ve seen our fair share of head-turning TikTok makeup trends, but bunny tongue lip glosses might take the cake. Yes, you read that right! Bunny tongue lip gloss is taking over TikTok ...

Ben Tate and his 8-year-old daughter Zara are lip-syncing legends going viral on TikTok for their sweet performances An Australian father and daughter discovered TikTok during the pandemic and quickly ...

As the weather gets colder, our lips are getting drier. If you’re anything like me, you’re always on the hunt for the perfect lip-care, especially in the winter. There are so many options you can ...