Quick ReadTim Cook called Apple's memory cost crisis a "100-year flood," forcing a 20% price hike on select Mac and iPad models.Micron's HBM supply is entirely sold out through 2026, and in some areas the company can fulfill only 50 to 66 percent of customer demand.

Tim Cook has spent more than four decades inside the global electronics supply chain. From IBM to Compaq to Apple, he has lived through shortages, cost spikes, shipping chaos and economic shocks. JP Morgan sees gold hitting $6,

The base MacBook Air is now $1,299 — a $200 price hike. The MacBook Pro now starts at $1,999, up $300 from before. The MacBook Neo, the newest and most affordable entry in Apple's laptop lineup, is now $100 more expensive than it was before, and will start at $699.

Shares of Apple (NASDAQ:AAPL | AAPL Price Prediction) are down 6% in midday trading on Thursday, sitting near $274 after closing the prior session at $293. The slide is Apple stock’s sharpest single-day move in months and stands out against its 38% one-year gain.

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us,

Apple's Tim Cook Says Price Increases Are 'Unavoidable'

The rise of big data and analytics has been a boon for businesses – but there's a dark side to the power that it grants.

Apple is preparing for a major leadership transition. On September 1, Senior Vice President of Hardware Engineering John Ternus will take over as the CEO, succe