Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company.

Today’s WWDC keynote will be Tim Cook’s final Apple event to say, “Good morning,” so he’s just shared a special video ahead of the kickoff.

Apple Inc. AAPL kicks off its Worldwide Developers Conference today at 1 p.m. ET, in what will be CEO Tim Cook’s final keynote before John Ternus takes over. WWDC is Apple’s annual developer event, where the company unveils its new operating systems and software roadmap.

Apple’s WWDC26 keynote at 1 p.m. ET gives developers, investors and consumers a first look at the company’s next software updates across iPhone, Mac, iPad, Apple Watch, Apple TV and Vision Pro. The event is expected to focus heavily on artificial intelligence and the next generation of Apple operating systems.

Tim Cook's quote teaches that important decisions require trusting your intuition and then committing fully to making them successful. Success comes not from perfect choices alone but from dedication,