Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

As Asheville continues to recover from Tropical Storm Helene, the eighth annual DIY Tourism Marketing Conference highlighted the city’s evolving strategy for rebuilding and sustaining its tourism ...

It's important to conduct marketing research on an ongoing basis in the tourism industry. Initial market studies can show you the state of the industry and how your location, target market and ...

Tourism Ireland recently announced details of its marketing strategy and plans to promote the island overseas, at a Dublin event that convened more than 500 tourism industry leaders from around the ...

The Hawaii Tourism Authority is adding “responsible tourism” to its traditional branding of promoting Hawaii as a world-class destination. Visitors from North Carolina, Mark Sellers and his wife, ...

HONOLULU (HawaiiNewsNow) - Incoming Gov. Josh Green says he will broker a deal to end the dispute over how to market tourism to Hawaii. That’s despite the Ige Administrations last-ditch effort to have ...

There is simply no historical precedent for what the tourism marketing industry is currently going through. Some argue that makes it a perfect time for the industry to reinvent itself. It’s a striking ...

Virginia Tourism Corp. on Thursday announced that it has named Catherine “Cat” Marshburn as vice president of marketing. In the role, Marshburn will lead the agency’s marketing strategy and manage the ...

Barbados is on track to rake in higher tourism earnings this year. Minister of Tourism and International Transport Ian ...

The new slogan for Rhode Island tourism? "All That." The new marketing campaign was announced in a Wednesday press release by Rhode Island Commerce, which explained, "Rhode Island is a state of firsts ...