With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...

Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. July 31, ...

ATLANTA - Tracking traffic can be an expensive business. In some places, costly cameras and radar systems are mounted high above highways to watch traffic at strategic points. Transportation agencies ...