Trivago-Expedia's entry into business services for hotels is self-serving in some respects because enhanced hotel-booking engines and better hotel websites help Trivago improve conversion when it ...

Hotel price-comparison website Trivago is giving more prominence to independent hotels in a bid to boost their share of direct bookings.

Search for a hotel in New York City on travel-comparison site Trivago.com and the booking links you'll see are overwhelmingly to online travel agencies, ...

Trivago is now testing hotel direct bookings in eight markets. Photo Credit: Keport/Shutterstock.com Trivago is now testing hotel direct bookings in eight markets as part of its growth strategy ...

Will Trivago, a hotel price-comparison site based in Germany, add free links from hotels and online travel agencies like Google did in 2021? CEO Axel Hefer dropped several hints that such a ...

Many advertisers with cheaper hotel prices were knocked back, however, because they had less profit margin to work with and therefore could not offer the same payment to Trivago.