Findings show consumers want control over brand interactions and will provide information to get app-enabled conveniences and personalized experiences that simplify their lives PORTLAND, ...

In the last few years, digital data collection has come under fire from consumers as things have gone awry, with information being used for purposes for which it shouldn't be used. Data is, however, ...

As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one hand, personal safety and security are still top-of-mind for ...

· Consumers differ in the way that they shop: some “showroom” by figuring out what they want at one kind of retail outlet and buying elsewhere; others research deeply and buy where they first find ...

It's commonly assumed that the supply-and-demand economics of the consumer marketplace dictates price. If you are one of few retailers that sells a product consumers want, you can charge more. If ...