What We Need: Raw, authentic lifestyle content featuring our gear in real outdoor scenarios (camping, hiking, tactical use, workwear); Unboxing and product showcase videos; Testimonial-style reviews ...

I work with UGC creators, people who create content for a brand's digital presence. This type of content seamlessly integrates into the social media environment, favoring authenticity over polish to ...

You can become a UGC creator by making video content about products and services you love and selling it to brands so they can use it in ads. Imagine shooting a 20-second video on your phone and ...

UGC, or user-generated content, is experiencing a new boom, with help from TikTok. Advertisers are embracing paid UGC as a cheap, authentic form of promotion. And creators are finding it a lucrative ...

TikTok has fueled a boom in UGC, or "user-generated content" used for advertising purposes. New, inexperienced creators are entering the space, and some accept very low fees for their content.