How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Over the last several months, we have had the opportunity to engage with our clients, to check on the pulse of their world, and share an open dialogue through virtual roundtables. These intimate ...

Forbes contributors publish independent expert analyses and insights. Monica Sanders covers climate justice and sustainability from the DMV. Despite an overwhelming scientific consensus, public ...

" Our test, called the Imagination Perception Battery (BIP), is designed to assess the link between perception and mental imagery through the different visual qualities that enable a scene to be ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

American psychologist Calvin S. Hall established the open field test (OFT) in 1932 to assess animal emotionality. 1 The OFT has evolved since then with modern technology, and its capacity to assess ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

What if I told you that the way others see you directly influences whether they want to hire you? Would you believe me? What if you learned that you come across as gruff or difficult to people you're ...