The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...

Epic Games is teaming up with arguably its biggest game development rival, Unity, to bring games made using Unity’s engine into Fortnite. The change will mean that Unity games could sit alongside Epic ...

Unity developers will be able to bring their games to Fortnite and Unity’s enhanced commerce platform will come to Unreal Engine Also announced today at Unite, Unity’s Annual Developer Conference, ...

Unity CEO Matt Bromberg, who joined in May, is overseeing his first big product launch since taking over the gaming software company. Unity on Thursday announced the sixth version of its flagship ...

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain interactive environments without pausing. This world model creates ...

Explore how next-gen game engines like Unity and Unreal Engine technology are evolving, powering advanced graphics, cross-platform development, and real-time 3D experiences across games and beyond.

Back in March, I upgraded Unity Software (NYSE:U) shares to a strong buy rating thanks to the company's surprisingly strong preliminary Q1 results. For the past year, Unity had been talking about the ...

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a ...