LEGO announced a multi-year partnership with Crocs on Friday. The “playful partnership” will feature multiple product drops ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

A first look at Lego brick Crocs has surfaced online, revealing one of the strangest footwear collaborations Crocs has ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder.

Crocs and LEGO have launched a playful new collaboration with a bold LEGO Brick Clog to be releashed Feb. 16, 2026.

The clogs come with a very unique (and very meta) Lego Minifigure.

Warm Pink joins Blue Violet as two of Lego's new colors for its 2026 sets. The new official pink is reminding fans of classic ...

LEGO Day is simple. It is a date that celebrates the brick system that made building feel timeless, whether the goal is a ...

Smart Play is a new line of interactive Lego pieces that will debut later this year in some Star Wars sets CES Lego Smart Brick Star Wars Lego announced a big step forward in how kids will play with ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...