Amazon customers hate Alexa’s new, adults-only ‘Sassy’ voice that curses and roasts you: ‘Unplug’

Amazon announced this week that its revamped AI assistant Alexa+ is getting a brand-new personality — and this one isn’t ...

UK Echo owners can finally claim a free upgrade from Amazon - how to get yours today

If you own an Echo smart speaker there's good news. After launching in the US last year, Amazon has finally confirmed that its Alexa+ platform is coming to the UK, with users able to access this very ...

Amazon adds 'Sassy' personality for Alexa+ for sharp humour and sarcasm

Amazon has introduced a new Sassy personality for Amazon Alexa on Alexa+, adding a sarcastic and witty response style alongside existing Brief, Chill and Sweet personalities ...
Analytics Insight

Amazon Launches “Sassy” Alexa Mode: Adults-Only Assistant With Humor and Attitude

Amazon has introduced a new personality option for its voice assistant. The company has launched an Alexa+ adults-only personality that speaks in a playful and ...
CNET

Amazon Event 2025: New Alexa, Echo, Kindle, Ring and Fire TV Devices

Today in at an event in New York, Amazon announced new Kindle e-readers, Fire TV televisions and streaming sticks, Echo speakers, Ring and Blink cameras and lots of Alexa and AI services. We've ...