StoryPop UGC Agency has announced an enhanced organizational focus on user-generated content (UGC) as a foundational component of modern digital communication and brand interaction. The update ...
For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...
Don't want to wait until 2027 for Frozen 3? Soon, you may be able to make your own. On the company's fourth-quarter and full-year 2025 earnings conference call, Disney CEO Bob Iger said Disney+ is "in ...
Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...
The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...