For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

Disney CEO Bob Iger hinted at "productive conversations" with unnamed AI companies that would protect IP but add new features to the studio's flagship streaming service. By Tony Maglio Don’t want to ...

Differentiating your consumer-packaged goods brand on Amazon is both necessary and difficult. My experience as a consultant who helps CPG brands stand out on Amazon has led me to discover what I ...

The rise of AI-generated content is changing the industry's understanding of "premium" content, according to media experts at ...

Use left and right arrow keys to seek audio. Electronic Arts will use generative AI to completely transform user-generated content and significantly reduce friction in this billion-dollar market. UGC, ...

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...