Unilever & Vaseline Win Campaign Of The Year At Cartology’s Awards

Retail Media’s most effective campaigns were crowned at the 2025 Cartology Campaign of the Year Awards. Brands gathered at Sydney’s Town Hall to recognise Activia, Aptamil, Mars Petcare, PlayStation, ...
The New York Times

Plucked From Their Web Writing to Promote a Vaseline Brand

IF you’ve been complaining about dry skin on the Internet, Vaseline may have heard you. With winter just around the corner, the brand is announcing a new advertising campaign for its Vaseline ...
Campaign Asia

BBH's action comedy take for Vaseline men's range

The TVC spot features a crazed director in the middle of filming an action movie with a motley crew of actors poised as action heroes and villains. However, the director viciously complains that a ...

Vaseline wins 2025 Cartology Campaign of the Year

Retail media's most effective campaigns were crowned in the 2025 Cartology Campaign of the Year Awards, with Unilever's Vaseline Gluta-Hya taking out the top honour.