In late October, ICE shared recruiting ads online featuring memes from the game. One shows Halo ‘s protagonist, Master Chief, ...

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging ...

We may earn a commission from links on this page. You might be wondering why a video game website like Kotaku is writing about sports, but the connection between games and sports runs much deeper than ...

Video games can support intrinsic or native in-game ads, as well as ads that are delivered alongside gameplay but exist outside the game itself, like pause-menu display ads and rewarded video.

If you, like most people on Earth, are a frequent mobile gamer, you’ll be all too aware of the bane of in-game ads. Because the freemium model proves by far the most successful way to release games on ...

Two up-and-coming rivals in the new frontier of online video game advertising are poised to capture a portion of the nascent market with new deals. Massive Inc., after generating buzz for its delivery ...

The report, "Television Advertising 2004-2009: The Slow Death of the 30-Second Commercial," looks at how TV advertising is changing in the face of increased competition from the Internet, video games, ...

A knight with a flowing red cloak strides through a medieval world of castles and forests rendered with highly detailed line work. The advert appears to show a video game with an art style influenced ...

April 29 (Reuters) - Self magazine Publisher Laura McEwen sits in her office in the posh Conde Nast building overlooking New York's Times Square and does nothing but play video games for at least an ...